LEGO Releases Behind-the-Scenes Video of ‘The Simpsons’ Kwik-E-Mart Creation

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I feel like all I do anymore at this damn job is write about LEGO. (Editor’s Note: This statement wins the award for weakest job complaint ever). However, we couldn’t resist posting this video look into the design process behind The Simpsons Kwik-E-Mart LEGO set.

Head designer Marcus Besser hosts the five-minute clip, and we’ll let the official description take it from here:

Welcome to The Kwik-E-Mart—your one-stop shop for convenience foods at inconvenient prices! This highly detailed and iconic LEGO® version of The Simpsons™ store is packed with more rich, colorful details than a Mr. Burns birthday cake has candles! Walk under the huge Kwik-E-Mart sign and join Homer, Marge and Bart as they browse the aisles filled with beauty products, diapers, dog food, pastries, fruits, vegetables and more—including Krusty-O’s and Chef Lonelyheart’s Soup for One. Then head over to the refrigerated cases where you’ll find Buzz Cola, chocolate milk, various other drinks and snacks… and frozen Jasper! At the counter, Apu is ready to tempt you with a variety of printed magazines, comic books, cards, tofu hot dogs, freshly expired donuts and his ever-popular hallucination-inducing Squishees. At the back, there’s a storage closet complete with rat and an exit. On the roof you’ll discover Apu’s secret vegetable garden, while outside this amazing model features bright-yellow walls, 2 phone booths, a stack of purple crates, and a dumpster area with ‘El Barto’ graffiti, opening door and an iconic blue dumpster that also opens.

Even if you don’t enjoy the video, the attempt to pack as many references as possible into a one-paragraph description is both admirable and adorable. (If only the lack of Oxford commas didn’t infuriate me!)

In addition to a 5″ high, 14″ wide, and 10″ deep Kwik-E-Mart establishment, the set also includes figures of Homer, Bart, Marge, Apu, Chief Wiggum, and Snake, as well as a Springfield Police Department cruiser.

Buy a set for your kids, yourself, your local convenience store clerk, and everyone else you can think of – because LEGO!

About Gonzo Green

@Gonzo_Green is a chronic sufferer of Pre-life Crisis Syndrome. He drinks frequently, and wears hats sometimes, with these events occasionally occurring concurrently. Gonzo also likes watching baseball, and putting ketchup on foods that ketchup has no business being on. He enjoys rock’n’roll from the 60’s, 70’s, and 80’s, when rock was rock, and meaningless repetitive phrases were frowned upon. But it is what it is.