WMG Teams Up W/ AI Tech For Edith Bio-Pic

Warner Music has partnered with the Estate of legendary French artist, Edith Piaf, on innovative and groundbreaking AI technology which will recreate her voice and image. Warner Music Entertainment and production company, Seriously Happy, will develop the first animated biopic of an artist using AI and will tell Piaf’s incredible story of how she overcame struggles to become a symbol of female empowerment and one of France’s most iconic artists of all time.

AI technology trained on hundreds of voice clips and images, some of which are over 80 years old, will allow for Piaf’s distinct voice and image to be revived to further enhance the authenticity and emotional impact of her story. Recordings from her original songs will be used, including iconic hits such as “La Vie en rose” and “Non, je ne regrette rien”.

EDITH is set to be a 90-minute film which will take place in the cities of Paris and New York from the 1920s to 1960s. The film will be narrated by Piaf’s voice and will uncover aspects of her life that were previously unknown – showcasing her indomitable spirit, personal achievements, and incredible performances. Animation will provide a modern take on her story, while the inclusion of archival footage, stage and TV performances, personal footage, and TV interviews will provide audiences with an authentic look at the significant moments of Piaf’s life.

EDITH is based on an original idea from Julie Veille and has been written by Veille and Gilles Marliac. The pair are working alongside Warner Music Entertainment’s President, Charlie Cohen, to bring the script and technology to life through the full-length feature.

Edith Piaf is a global legend, whose music is still enjoyed by millions of people around the world. In recent years, her songs have been used in blockbuster movies, international series, global advertising campaigns, and they have generated nearly 300 million streams to date. Piaf not only remains a musical icon, but she serves as an example of someone who fearlessly defied societal norms, becoming one of the strongest symbols of female empowerment to date. Thanks to state-of-the-art technology, her real journey can finally be told in her own voice.