Disney, The Voice, And More Immersive Experiences Announced

Hollywood is ramping up production on immersive experiences, let’s dig in to see what we can expect!

 

“What If…? – An Immersive Story”

Console: Apple Vision Pro

Utilizing the revolutionary spatial computing capabilities of Apple Vision Pro, “What If…? – An Immersive Story” will deliver a technologically advanced and engaging experience to fans. They will cross between augmented and virtual reality as they live out their narrative adventure, interacting with the world around them by using their eyes and hands. Fans will step into breathtaking environments that place them in new and iconic MCU locations, and feel completely immersed with stunning visuals and spatial audio. Together, these features will remind fans that time, space, and reality are more than a linear path.

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ITV Studios announced that it has granted exclusive rights in the metaverse for the world’s number one talent show to the Virtual Brand Group (VBG). The Voice redefined stardom with its instantly iconic blind auditions and competitive celebrity coaches – that removed judgment based on physical appearance and empowered people based just on their talent.

Virtual Brand Group (VBG), an award-winning metaverse pioneer known for building immersive experiences and communities, will collaborate with ITV to develop, build and operate The Voice in the metaverse for the first time. Voice fans from across the world will get the opportunity to engage with the show – anytime, anywhere – in an environment built for them and be part of their own musical journey in ways never dreamed of before. Elements of the collaboration will include:
Building boundless virtual experiences and social games, including persistent worlds and events where fans and friends can enjoy unique content, showcase skills, and challenge each other in creative musical play.

Creating a web3 loyalty program and fan journey that connects and rewards them for the time across all their interactions from social media to watching the show to buying virtual or physical merchandise.

Working to develop a new form of truly metaverse global competition that goes far beyond the real-life version, offering new opportunities to drive global viewership of The Voice

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GARGOYLE DOYLE • Trailer from Ethan Shaftel on Vimeo.

Console: Apple Vision Pro/ Meta Quest

Synopsis: An irritable gargoyle spends 800 years stuck on the side of a cathedral with a decorative metal rain gutter as the world changes for better and for worse. The 40-minute mixed-reality comedy is being written and directed by Ethan Shaftel. The voice cast includes Jason Isaacs, Haley Joel Osment, and T’Nia Miller star.